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No, Tinder Is Not Worth $5 Billion
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Most companies generate revenue under a subscription model. Alternatively, some websites generate revenue solely through advertising and are free for users. As a result, the industry is highly competitive. To be successful, new entrants must have a differentiated offering. As a result, marketing costs for new firms are disproportionally high. The online dating industry is dominated by several large corporations with a handful of well-known websites. The top 10 online dating companies as reported by comScore as of December are: .
The business of dating apps is disrupting Indian culture
My buddy, Craig has disappeared. We used to keep in touch a couple times a week and play some tennis, but not anymore. After a match at the club yesterday, I saw him walk by with some girl to the hot tub. Interesting , I thought to myself. After my match, I curiously hopped on back like any good nosy friend would to see what was up.
The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking. Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country. It was in that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters. Still, many—including Woo—count their success in terms of relationships that culminate in wedlocks.